Platform Capability
Pricing That Moves With Your Market.
Watched Monthly.
PriceLabs configured against your real comp set, retuned on a cadence, with someone whose job it is to notice.
Book a consultationThe Problem
Pricing software without an operator is a dashboard. Most managers buy PriceLabs, set base rates, and never come back. Comp sets shift, events emerge, weekend premiums drift below market. Revenue left on the table is invisible — until you compare against an operator who tunes monthly.
An in-house revenue manager is real money — comp, benefits, training, the hours spent watching a tool that doesn't pay back the salary until the portfolio is large enough. A fractional analyst on a quarterly cadence is closer to the right cost shape, but quarterly isn't fast enough for the curve. The market reacts to events on a two-week horizon; pricing rules that haven't been touched in three months are already stale. The math problem is real: the cost of getting it wrong is a single weekend of underbooked nights, and that happens four or five times a year per property whether anyone catches it or not.
The CoHost Pro Approach
We treat pricing like a recurring engagement, not a setup project. Every property gets a monthly look — comp set, curve, min-stay, event calendar. When a new event drops on the calendar, the rules are adjusted before the bookings come in. The base price is set against the actual buildings competing with yours, not a national average. Seasonality multipliers are tuned property-by-property, because a beach rental and a city condo respond to the calendar on completely different rhythms. Day-of-week premiums get the same scrutiny — a Thursday in a convention market is not a Thursday in a leisure market, and the rules need to know the difference. Far-out windows and last-minute scrambles get separate treatments, because the buyer at 90 days out is not the buyer at 48 hours out, and pricing them the same is leaving money on the table in both directions. Before they ask.
What's Included
- +PriceLabs (or Beyond / Wheelhouse) configuration per property
- +Market-specific comp set selection and refresh
- +Base price, seasonality, and day-of-week multipliers
- +Min stay and gap-night rules
- +Event-driven adjustments (conventions, festivals, sports calendars)
- +Last-minute and far-out windows tuned separately
- +Monthly revenue review with ADR, RevPAR, and curve-shape metrics
- +Per-channel rate parity audit
How It Connects
Dynamic pricing sits at the top of the revenue stack and pulls on almost everything else in the engagement. The projections in our revenue-estimates work are what this capability is held against month over month — pricing decisions either close the gap to the projection or they don't, and the monthly review is where we look at it honestly. The owner-portal capability is where those same pricing decisions become visible to owners on demand, so a rate change is never a surprise on the statement. Trust accounting then carries the result into the books, because every pricing decision feeds the top line on every owner statement we produce.
For the PriceLabs configuration we run day-to-day — the customizations, the rule layers, the property-by-property tuning — see our PriceLabs Optimization guide. That page is the deep-dive on the platform; this page is how that platform is operated as a managed capability.
- +PriceLabs Optimization — the cluster-child detail page on the platform itself
- +Trust Accounting — pricing decisions feed the top line on every statement
- +AI Guest Messaging — pricing context shapes the booking-confirmation copy guests receive
- +STR Tech Stack Guide — how PriceLabs fits with the rest of the stack we manage
- +OwnerRez Setup — the PMS the pricing engine pushes rates into
- +All CoHost Pro services — how dynamic pricing sits inside the full engagement
Frequently Asked Questions
Don't I get pricing from PriceLabs already?
PriceLabs gives you the engine; we give you the operator. Pricing rules drift, comp sets shift, events emerge mid-year. Owning the platform is one thing; using it as a revenue manager is another. We do the second part.
How often do you retune?
Monthly minimum, plus event-driven adjustments (conventions, festivals, sports schedules). Far-out windows get a different treatment than the 14-day curve.
Do you set min-stay rules?
Yes. Min stay is a pricing decision, not a comfort decision. We tune it against gap-night exposure and weekend-vs-weekday demand for each property.
What about platforms other than PriceLabs?
We work with Beyond and Wheelhouse as well. PriceLabs is our default because the rules engine fits operator-managed portfolios best, but the choice depends on your stack.
How do you measure success?
RevPAR and ADR are starting points. We also watch the curve — far-out fill rate vs. last-minute scramble — because curve shape predicts the next quarter better than the last one does.
Pricing as a managed capability, not a subscription.
Setup in the first thirty days, then a monthly cadence forever. The cost lands well below a full-time in-house revenue manager and below the per-property cost of a fractional analyst on a quarterly schedule, because the work is real revenue management — comp set, curve, events, parity — not just a license to a tool that runs itself.